In February, family offices greatly increased their investment endeavors, finalizing at least 48 direct transactions—double the amount logged in January. According to detailed information from Fintrx, a private wealth intelligence service, these wealthy entities took ambitious steps in various industries, from biotechnology to eco-friendly materials, showcasing their rising interest in innovation and long-term prospects.
At the forefront were prominent family office investors like Laurene Powell Jobs’ Emerson Collective and Li Ka-shing’s Horizons Ventures. Their participation in various significant funding rounds, along with other notable family offices, highlights the distinct influence these investors have in molding new industries. With their knack for taking strategic risks and fostering innovative concepts, family offices are setting themselves apart from conventional venture capital firms.
Leading the charge were some of the most active family office investors, including Laurene Powell Jobs’ Emerson Collective and Li Ka-shing’s Horizons Ventures. Their involvement in several high-profile funding rounds, alongside other prominent family offices, underscores the unique role these investors play in shaping emerging industries. With their ability to take calculated risks and support unconventional ideas, family offices are increasingly distinguishing themselves from traditional venture capital firms.
Emerson Collective, led by Laurene Powell Jobs, captured attention last month by joining a $700 million fundraising campaign for X-Energy, a nuclear reactor startup backed by Amazon. This daring initiative emphasizes the increasing focus on cleaner energy alternatives and illustrates the readiness of family offices to invest in groundbreaking technologies. Likewise, Li Ka-shing’s Horizons Ventures co-led a $112 million fundraising event for the Australian health tech firm Harrison.ai, shortly after investing in Owlstone Medical, a diagnostics startup.
Another key participant, Soros Capital—managed by Robert Soros, son of billionaire George Soros—contributed to a $350.7 million funding round for Eikon Therapeutics. Guided by former Merck research head Roger Perlmutter, the drug discovery firm is working on therapies for cancers like melanoma and prostate cancer. These transactions demonstrate a focused strategy by family offices to synchronize their investments with pioneering progress in healthcare and sustainability.
Besides participating in funding rounds, certain family offices also sought acquisitions. Pritzker Private Capital, established by Tony Pritzker, a Hyatt heir, secured a majority stake in Americhem, a company specializing in color additives for plastics. This transaction reinforces Pritzker’s track record of investments in the industrial and plastics sectors, following the recent acquisition of another manufacturing company, Buckman.
In addition to funding rounds, some family offices pursued acquisitions. Pritzker Private Capital, founded by Hyatt heir Tony Pritzker, acquired a controlling stake in Americhem, a manufacturer specializing in color additives for plastics. This deal builds on Pritzker’s history of investments in industrial and plastics companies, including the recent purchase of another manufacturing firm, Buckman.
Several traditional European family offices also took noteworthy actions in February, concentrating on deep tech and sustainable innovations. Famille C, associated with the heirs to the Clarins cosmetics legacy, invested in Spore.Bio, a French startup focused on rapid bacterial testing for quality assurance. Concurrently, First Kind, an investment firm linked to the Peugeot automotive lineage, joined Spore.Bio’s $23 million Series C round, indicating trust in the startup’s capacity to transform industrial practices.
In another remarkable transaction, Kirkbi, the Danish family office associated with the Lego empire, supported Tidal Vision, a biotech firm located in Washington state. Tidal Vision converts crab and shrimp shells into chitosan, a biodegradable and non-toxic compound used in everything from water filtration to fireproofing. This investment underscores the growing interest in sustainable materials and circular economy solutions among family offices.
An alternative approach to venture capital
For entrepreneurs, family offices provide a distinct option compared to traditional venture capital firms. Mamoun Benkirane, co-founder of the Luxembourg-based e-commerce startup MarketLeap, explained why his company opted for a family office to lead its recent $8 million Series A funding round. This investment was led by Smedvig Ventures, a fourth-generation family office belonging to the heirs of a Norwegian offshore oil rig enterprise. Motier Ventures, connected to the Houzé family behind Galeries Lafayette, also took part in the round.
For entrepreneurs, family offices offer a unique alternative to traditional venture capital firms. Mamoun Benkirane, co-founder of Luxembourg-based e-commerce startup MarketLeap, described why his company chose a family office to lead its recent $8 million Series A funding round. The investment was spearheaded by Smedvig Ventures, a fourth-generation family office owned by the heirs to a Norwegian offshore oil rig company. Motier Ventures, tied to the Houzé family behind Galeries Lafayette, also participated in the round.
Benkirane explained that family offices often bring a more flexible and collaborative perspective compared to tier-one venture capital firms, which can be rigid in their expectations. “When you pitch something that doesn’t fit the usual mold, many VCs lose interest,” Benkirane said. In contrast, Smedvig Ventures focused on understanding MarketLeap’s hybrid revenue model, which combines monthly fees with profit-sharing to help brands scale their online sales.
While partnering with a family office may lack the name recognition associated with leading VC firms, Benkirane believes the trade-off is worthwhile. “It’s not about the prestige of your investor—it’s about their willingness to support you when things get tough,” he said. “Family offices tend to invest in fewer companies each year, which allows them to dedicate more attention to their portfolio.”
The increase in family office investments signifies their rising impact in the realm of private equity and venture capital. Unlike conventional investment firms, family offices handle the wealth of affluent families, frequently targeting long-term opportunities that resonate with their values and interests. This adaptability enables them to explore unconventional ideas and sectors that might be disregarded by larger institutional investors.
The surge in family office investments reflects their growing influence in the world of private equity and venture capital. Unlike traditional investment firms, family offices manage the wealth of affluent families, often focusing on long-term opportunities that align with their values and interests. This flexibility allows them to explore unconventional ideas and industries that may be overlooked by larger institutional investors.
Simultaneously, the customized approach of family offices attracts entrepreneurs who are looking for more than just financial support. Their focus on collaboration, patience, and flexibility makes them appealing partners for startups aiming to grow without the limitations of traditional venture capital. “Family offices are often more open to unconventional thinking,” Benkirane remarked. “They offer a level of dedication and insight that’s difficult to find elsewhere.”
Future prospects for family office investments
Outlook for family office investments
Looking forward, their impact is expected to increase as more affluent families understand the potential of direct investments to safeguard and expand their wealth. By keeping a long-term outlook and adopting a collaborative strategy, family offices are demonstrating that they can provide value not only to their portfolio companies but also to society at large.
Looking ahead, their influence is likely to grow as more wealthy families recognize the potential of direct investments to preserve and grow their fortunes. By maintaining a long-term perspective and embracing a collaborative approach, family offices are proving that they can deliver value not only to their portfolio companies but also to society as a whole.
In an investment landscape often dominated by short-term thinking, family offices offer a refreshing alternative—one that prioritizes innovation, sustainability, and meaningful partnerships. As February’s activity demonstrates, their unique approach is driving transformative change across industries, paving the way for a more dynamic and inclusive future.
