03
Aug
Recent changes to U.S. customs regulations are poised to reshape the competitive landscape for ultra-low-cost online retailers, particularly those specializing in fast-fashion and discount merchandise. The updated de minimis rule, which governs the value threshold for duty-free imports, is expected to create new financial pressures for e-commerce giants like Shein and Temu that have built their business models around shipping inexpensive goods directly to American consumers.The regulatory adjustment represents a substantial shift in how small-value international shipments will be treated by U.S. Customs and Border Protection. Previously, packages valued under $800 could enter the country without facing import duties or…
